Subscription software · EMEA
Cut blended CAC by 31% by leaving the reseller chain
Moved 70% of display budget from an open exchange into 60 named direct placements. Same volume, lower CPM, and placement-level reporting that ended a year-long attribution argument.
-31% Blended CAC | +8% Signup volume | 60 Direct placements
DTC retail · Global
Email rebuilt from 68% to 99% inbox placement
Authentication fixed, inactive segments sunset, dedicated pools warmed over six weeks, and lifecycle flows rebuilt with holdout measurement on every sequence.
99.1% Inbox placement | 3.4x Revenue per send | 0.06% Complaint rate
Fintech app · APAC
Influencer roster priced on CPA, renewed on retention
220 creators across five markets, each with tracked links and hybrid payouts. Renewals were decided on 30-day retained users rather than on views..
220 Creators activated | -19% Cost per funded account | 5 Markets
Consumer marketplace · North America
Rules engine replaced a five-person daily optimisation routine
142 automation rules covering budget shifts, sub-ID blocklisting and creative retirement. The media team moved from executing changes to designing policy.
142 Active rules | -22% CPA at day 60 | 60s Reaction time
The Pattern Different brands. Same outcome: dominance. The vertical changes. The engine doesn't. Discipline, transparency, and algorithmic precision win in every market we enter. A global force in digital influence. High-frequency data translated into human impact
DTC Skincare HELIOS
A startup launch sprint: social-native creative, influencer amplification, and lifecycle email — compounding from day one.
11.8x ROAS launch quarter
Fintech NOVA
Rebuilt a fintech's paid acquisition engine on direct inventory + automatic rules. CPA halved while weekly volume tripled.
-51% CPA in 60 days
SaaS VERTEX
LinkedIn + email lifecycle loop engineered for B2B decision-makers. Pipeline grew 4.4x at flat spend.
+340% MQLs in 90 days
Gaming QUANTUM
A 94-country global brand campaign across direct, social, and CTV — with unified measurement down to revenue.
2.1B impressions global launch
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