-22.4% Median CPA at day 60
Server Side event delivery
LTV Optional bid objective
<< 5 min Conversion feedback lag
The Mechanics
How CPA holds under scale.
Bid shaping
Per-audience bids adjust in real time based on conversion probability.
Audience pruning
Segments that drift above target CPA are paused automatically.
Creative weighting
Budget flows to the creative variants holding CPA lowest.
Capabilities
A controller with real economics behind it.
Signal
Verified event feed
Deduplicated server-side conversions, refunds and cancellations sent back to every platform within minutes.
Objective
Quality-weighted bidding
Bid on retained users or contribution margin rather than on raw registrations.
Control
Target-CPA controller
A bandit-style allocator moves budget between sources while respecting volume floors.
Latency
Delayed conversion modelling
Long payback funnels handled with calibrated conversion-lag curves instead of naive attribution.
Fraud
Quality-adjusted CPA
Invalid and duplicate conversions removed before the controller sees them.
Safety
Volume protection
Hard floors stop the optimizer from strangling delivery in pursuit of an unreachable target.
How we run it
Implementation
01
Event mapping
We identify which downstream events actually predict revenue in your data.
02
Feed construction
Server-side postbacks and warehouse exports wired into every buying platform.
03
Calibration
Two weeks of observation to fit lag curves and set realistic target ranges.
04
Autonomous operation
Controller takes over allocation, with weekly human review of targets and floors.
What you get
Operational outputs
→ Event dictionary and predictive value analysis
→ Server-side conversion feed with monitoring
→ Target-CPA configuration per channel and market
→ Conversion-lag calibration report
→ Weekly allocation and target review
→ Quality-adjusted CPA reporting versus platform-reported CPA
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