Capabilities
Conditions, actions and guardrails.
Actions
Nine executable actions
Pause, resume, bid shift, budget shift, blocklist, whitelist, creative rotate, cap frequency, notify.
Conditions
Any metric, any window
Combine CPA, ROAS, CTR, conversion latency, invalid-traffic rate and email revenue across rolling windows.
Scope
Down to the sub-ID
Rules target accounts, campaigns, placements, creatives or individual publisher sub-IDs.
Simulation
Backtest before enabling
Every rule is replayed against 90 days of history so you see what it would have done.
Guardrails
Change limits
Daily change budgets and minimum data thresholds stop the engine reacting to noise.
Audit
Every change logged
Who, what, when and why for each automated action, exportable for compliance review.
140+ Metrics addressable
60s Evaluation interval
9 Action types
Full Change audit log
How we run it
From policy to automation
01
Define economics
Target CPA, payback window and acceptable variance agreed with your finance team.
02
Draft rules
We translate those economics into condition sets with explicit data thresholds.
03
Backtest
Rules replay against history; the ones that would have destroyed volume get rewritten.
04
Enable and review
Rules go live in shadow mode, then fully active, with a monthly rule-health review.
What you get
Included with the rules engine
→ Rule library tailored to your economics
→ Backtest report for each rule before activation
→ Shadow-mode period with side-by-side comparison
→ Slack or email alerting on every high-impact action
→ Complete audit log export
→ Monthly rule performance and pruning review
How It Works
Three layers of automatic control.
Detect
Every 300ms, the engine reads CPA, CTR, frequency, and ROAS across all adsets.
Decide
Rules evaluate against your preset. The first match wins — instantly.
Act
Budget, creative, and placement shift automatically. No human lag, no second-guessing.
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